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1. Introduction

Welcome to The Shape of Us (“we”, “us”, or “our”).
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your data when you visit www.theshapeofus.co.uk, make a purchase, subscribe, or otherwise interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR), EU GDPR, and other international privacy laws to ensure your rights and personal data are protected wherever you are.

2. Information We Collect

We may collect and process the following personal data:

• Identity Data: your name, title, or username

• Contact Data: email address and phone number (if provided)

• Transaction Data: order history, payment information (processed securely through third-party providers)

• Technical Data: IP address, browser type, operating system, device information, and cookies

• Usage Data: how you interact with our website, including pages viewed and time spent

• Marketing Data: preferences for receiving marketing or promotional communications

3. How We Collect Your Data

We collect information in the following ways:

• Directly from you: when you place an order, sign up for updates, or contact us

• Automatically: when you browse our website through cookies, analytics, and log data

• From third parties: including payment processors, advertising platforms, and analytics services

4. How We Use Your Information

We use your personal data to:

• Process and deliver your orders

• Provide customer service and respond to enquiries

• Personalise your experience on our website

• Send promotional offers and updates (only if you’ve opted in)

• Improve our website and services

• Comply with legal, tax, and accounting obligations

5. Legal Basis for Processing (UK/EU Visitors)

We process your personal data only when we have a valid legal reason:

• Consent – when you subscribe or agree to receive marketing emails

• Contract – when processing an order or providing customer support

• Legal obligation – for record-keeping and tax compliance

• Legitimate interests – such as improving website performance and preventing fraud

6. Sharing Your Data

We only share your data with trusted partners who help us operate our business, including:

• Payment processors (e.g., PayPal, Stripe)

• Delivery partners and logistics services

• IT, hosting, and website maintenance providers

• Analytics and marketing platforms (e.g., Google Analytics, Meta Ads)

All third parties are required to handle your data securely and in compliance with data protection laws.
We do not sell or trade your personal data.

7. International Data Transfers

If we transfer your data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your privacy and comply with GDPR requirements.

8. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting obligations.

9. Your Rights

You have the following rights under UK and EU data protection laws:

• Access – request a copy of the data we hold about you

• Rectification – correct inaccurate or incomplete information

• Erasure – request that we delete your data (“right to be forgotten”)

• Restriction – limit how we process your data

• Objection – object to processing for marketing or other purposes

• Data portability – request to receive your data in a structured, machine-readable format

• Withdraw consent – at any time, if you previously gave consent

To exercise any of these rights, please contact us at:
📧 Contact@theshapeofus.co.uk

If you’re unhappy with our response, you also have the right to complain to the Information Commissioner’s Office (ICO) in the UK: www.ico.org.uk.

10. Cookies

We use cookies to:

• Enhance your browsing experience

• Analyse website performance and visitor behaviour

• Deliver personalised content and advertisements

You can manage or disable cookies in your browser settings.
For more details, please see our Cookie Policy.

11. Data Security

We use secure servers, encrypted connections (SSL), and limited access controls to protect your personal data against unauthorised access, alteration, or misuse.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page with a revised “Last updated” date.

13. Contact Us

If you have questions or concerns about how we handle your data, please contact:

The Shape of Us
📧 Contact@theshapeofus.co.uk
📍 Based in Manchester, United Kingdom
🌐 www.theshapeofus.co.uk

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